Monday, 14 March 2011
An Apple a day
The use of mobile devices to access the internet has quadrupled in the US, and tripled in Western Europe over the past four years. However according to a report by Strategy Analytics mobile web browsing remains predominantly a `snacking' or `time critical' behaviour, whereas the PC/laptop is used for more leisurely or intensive usage scenarios. Thanks to surging iPad sales, Apple Inc. soared to the top of the league in worldwide mobile PC shipments with more than 10.2 million notebook and tablet PCs combined shipped in the fourth quarter of 2010. Gartner Inc. lowered its forecast for 2011 PC sales more than five percent citing a shift of consumers from mobile PCs/laptops. They expect growing consumer enthusiasm for mobile PC alternatives, such as the iPad and other media tablets, to dramatically slow home mobile PC sales, especially in mature markets. As Mr Jobs has often indicated, we do appear to be heading to the era of post PC devices.
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