Following my retirement, we have closed our company for new business.
Please do not hesitate to contact me directly, our email portal remeains open and I would be delighted to hear from you and provide ongoing support or advice.
Companies represented up to the end of December 2023. Please now contact them directly.
k-Space Associates, Inc.
Phone: +1 (734) 426-7977
STAIB INSTRUMENTS GmbH
Phone: +49 8761 76 24 0
Tuesday 14 June 2011
Apple tops brand tree
The recent announcement by WPP-owned research company Millward Brown states that Apple is now the most valuable brand. Registering an 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google in the sixth annual BrandZ Top 100 Most Valuable Global Brands study. Driven by the rise of the iPad, the study reports that the Apple brand is now estimated to be worth $153bn. This compares to Google $111bn, IBM $100bn and McDonald's $81bn. The most valuable brand in Europe being UK telecoms company Vodafone, which ranks 12th on the global list, with a brand value of $43bn.