Thought for the month
“You cannot have freedom without a rule of law ... and if you don't have it, what you tend to get is corruption and that is death to freedom, it's death to truth, it's death to honour, it's death to democracy.”
Margaret Thatcher, 1 October 1996.
Tuesday, 14 June 2011
Apple tops brand tree
The recent announcement by WPP-owned research company Millward Brown states that Apple is now the most valuable brand. Registering an 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google in the sixth annual BrandZ Top 100 Most Valuable Global Brands study. Driven by the rise of the iPad, the study reports that the Apple brand is now estimated to be worth $153bn. This compares to Google $111bn, IBM $100bn and McDonald's $81bn. The most valuable brand in Europe being UK telecoms company Vodafone, which ranks 12th on the global list, with a brand value of $43bn.