Thought for the month

“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.” Maire Curie, Scientist (1867-1934).

Thursday, 22 September 2011

Anti-creativity bias

A study to shortly be published in the journal Psychological Science reveals that most people view creativity as an asset until they come across a creative idea. That’s because creativity not only reveals new perspectives, it promotes a sense of uncertainty. The study will reveal: Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable; People dismiss creative ideas in favour of ideas that are purely practical; Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it; Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

To quote one of the authors: “Revealing the existence and nature of a bias against creativity can help explain why people might reject creative ideas and stifle scientific advancements, even in the face of strong intentions to the contrary.”

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