Thought for the month

“There is nothing noble in being superior to some other man. The true nobility is in being superior to your previous self.” Probably W.L. Sheldon, US lecturer on ethics (1858 – 1907) rather than Ernest Hemingway.

Wednesday, 11 January 2012

iTV for 2012?

The rumours keep coming. There has been speculation for several years that Apple would move into selling televisions, but the slow sales of its Apple TV boxes suggested that the company didn't see this as a priority. Steve Jobs, Apple's late chief executive, told his biographer that he had "cracked" the problem of building a television. Not surprisingly when this comment appeared in his biography published shortly after his death, rumours of an Apple TV intensified. Last week, Taiwan sources reported that Apple was going down the route of the iTV with 32 inch and 37 inch screens from Sharp and chips from Samsung. Previous reports have suggested that Apple's TV set would have voice control using Siri, the voice controlled personal assistant used in the iPhone 4S. The industry is very keen to ascertain what Apple could have as a surprise package. What could they do with the humble TV to make the iTV a must-have product alongside its MP3 players, smartphones and tablets?

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