Elementary my dear Citigroup

Last year the Watson the IBM computer defeated two champions of the US game show Jeopardy. Now, the US bank Citigroup and IBM have announced that they will use Watson 'to explore the use of deep content analysis and evidence based learning capabilities to help advance customer interactions, and improve and simplify the banking experience'. Watson's strength apparently is being able to take and interpret un-structured data and produce output that mere humans can make use of. I trust it knows that 'Reichenbach Falls' is not the announcement of a declining share price.