Thought for the month
"There are decades where nothing happens; and there are weeks where decades happen"
Vladimir Ilyich Lenin. 1870 – 1924
Thursday, 13 December 2012
Olfactory retailing
Smells such as that of baking bread are very appealing but
scientists at the Washington State University and University of St
Gallen, Switzerland have been investigating what makes the most commercially inspiring odour. Writing in the
Journal of Retailing, the researchers describe exposing Swiss shoppers to a
simple (orange) scent and a more complex (orange-basil blended with green tea)
scent. They observed a significant jump in sales when the simpler scent was in
the air. Apparently the simple scent is more easily processed but at an
unconscious level, freeing the customer’s mind to focus on shopping and
spending more money.
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