Following my retirement, we have closed our company for new business.
Please do not hesitate to contact me directly, our email portal remeains open and I would be delighted to hear from you and provide ongoing support or advice.
Companies represented up to the end of December 2023. Please now contact them directly.
k-Space Associates, Inc.
Phone: +1 (734) 426-7977
STAIB INSTRUMENTS GmbH
Phone: +49 8761 76 24 0
Thursday 13 December 2012
Smells such as that of baking bread are very appealing but scientists at the Washington State University and University of St Gallen, Switzerland have been investigating what makes the most commercially inspiring odour. Writing in the Journal of Retailing, the researchers describe exposing Swiss shoppers to a simple (orange) scent and a more complex (orange-basil blended with green tea) scent. They observed a significant jump in sales when the simpler scent was in the air. Apparently the simple scent is more easily processed but at an unconscious level, freeing the customer’s mind to focus on shopping and spending more money.