“In the choice between changing one’s mind and proving there is no need to do so, most people get busy on the proof.” John K. Galbraith, Economist (1908 – 2006).
Thursday, 26 September 2013
The Who, What, and When of iPhone and iPad Usage
All advertisers seek to deliver the right message to the right person at the right moment. If content is king, then context is queen – particularly when it comes to mobile devices that are typically close at hand if not in our hands.